Grow your company with Employer Branding
BY BRETT MINCHINGTON MBA
International Employer Brand strategist and author, Brett Minchington MBA defines your employer brand as, “The image of your organisation as a great place to work as perceived by your internal (current employees) and external audience (active and passive candidates). To achieve sustainable growth in today’s climate, companies must focus their collective efforts on developing their employer brand to attract and retain talent.
To build a best practice employer brand programme, Minchington recommends companies need to understand how their current employer brand is perceived by employees, and candidates the company would like to convert into new hires.
Companies should assess the effectiveness of how they communicate their employment experience to the target audience. Developments in Internet technologies have been rapid and assist recruiters to speed up the hiring process to attract the best minds. The use of the Internet for activities central to the employment process has shifted the paradigm of the traditional recruitment process. The recruitment process is now being supported by career websites, RSS feeds, podcasting, blogs, rich media and e-recruitment technology that allow companies to build relationships with potential employees. “Too often talent is left waiting for a recruiter’s call to advise them of the next steps in the application process. In today’s talent short market, companies will miss out on the best available talent if they are slowed down by bureaucratic recruitment practices,” Minchington said.
Minchington will be delivering a 1-day workshop at the upcoming Asia Pacific HR Congress, presented by Times Ascent, on Employer Branding/Talent Management on 22nd August 2008 at the Oberoi Hotel, Delhi.
Courtesy: Times Ascent
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